I have this horrible recurring dream that millions of college students die from alcohol poisoning after playing a drinking game during an Obama speech. When he uses the word “fair-share,” they are required to drink a shot. (Please kids, don’t try this at home)

It is a well-known psychological trick that overuse of a word is often done with the purpose of being permanently associated with it through subliminal suggestion. I don’t profess to know what is in Obama’s heart, and you should be wary of anyone in the media who says they do. But I don’t believe it is an accident that he uses this word over and over again so that he may mildly brainwash everyone to believe he is the only candidate who cares about you getting a fair shot. Political strategists certainly know and would advise him to use such a tactic. Disingenuous or not, it is effective.

However, let’s take a look at this from a skeptical point of view and analyze what it presumes. If he is saying this as a means of promoting himself above another candidate, then that means he is also saying other candidates do not want you to have a fair shot. If they all believe in fairness, then there’s no more point in bringing it up, right? For instance, no candidate campaigns on the platform of prosecuting murderers because we all want that, and saying so, would not set that candidate apart from their competitors.

So this then means that, in selling himself as the candidate of fairness, Obama is asserting that Mitt Romney, a devout Mormon who donated his father’s inheritance to the church so that it could be used to help those less fortunate and so that he could earn his own way instead, somehow only wants rich people to succeed and poor people to stay poor. Is this narrative starting to sound pretty ridiculous yet?

Let’s dig a little deeper. How do rich people get rich? They sell products or services. The richest of the rich sell products to the masses. The late Enzo Ferrari likely made a pretty centesimo, but he was nowhere near the financial status of a Bill Gates for instance. If poor people stay poor, can they buy a Windows computer?

So if some conspiracy theorist is ignorant enough to believe that all rich people get together in some sort of bourgeois yacht club meeting and collude to keep the proletariat down, then explain to me how they benefit by impoverishing their intended customers.

The idea that rich people benefit from everyone else being poor only works in a socialist model where the rich can forcefully take from the poor, and force them into servitude, not a capitalist one where the rich depend on the masses to buy their goods.

I am to wealth what a McDonald’s Hamburger is to a steak. But I am increasingly disgusted with the idea that the boogeyman is synonymous with a capitalist. Because, while I may not be rich, I have goals and dreams that include becoming wealthy one day, and I’m not about to be told I’m a bad person for wanting it or that I’ll be a bad person if I attain it.

I believe everyone is a greedy capitalist. Some aren’t willing to work as hard as others, some aren’t willing to work as honestly as others, and some refuse to believe that people richer than them deserve more for their efforts. Apathy, jealousy, complacency, and sometimes just dumb luck prevent most of us from achieving our dreams. But we all want more than what we have, we all want success. Then, once we’ve achieved it, we all want control how it is shared with others.

So while I credit Obama with a smart tactic, and let’s not lie to ourselves, it is working with those who don’t bother to put a critical eye to it as I have done, it is still just a psychological trick, not an indication of someone who understands how to make America better through hard work, critical thinking, and an honest assessment of the historical evidence of socialism versus capitalism.

We know socialism has no successful models to point to, yet he promotes socialistic policies. We know that over-regulation causes business owners to pull their money into their proverbial turtle shell until the “predator” passes by instead of investing, hiring, and growing the economy, yet he pushes the EPA and OSHA farther and farther into territory they were never intended to occupy at the peril of every entrepreneur trying to become a productive part of America. We know that forcing people to be self-sufficient by kicking them out of the nest works, yet by advocating more entitlements instead of less, he continues to enable those who would rather be on a permanent government funded vacation.

Ronald Reagan humorously quipped, “The best minds aren’t in government. If any were, business would hire them away.”

President Obama telling Romney how to help businesses grow, and vicariously our economy, seems to me like Obama telling Tiger Woods how to fix his golf swing. So you can vote for the guy that says he’ll solve all your problems for you, but I’ll vote for the guy who honestly says, “I don’t understand your problems as well as you do, so let me get the hell out of your way.”